In these trying times, it’s nice that we can still take a short break from harrowing events, to fight online about things that are absolutely meaningless. At yesterday’s press conference, Mike Lindell, better known as “The MyPillow Guy”, was given a high profile opportunity to address the nation from The White House. Normally, this sentence might seem absolutely surreal, if not for the fact that Donald Trump- DONALD TRUMP- is The President of The United States! Anyway, at a White House press conference with millions and millions of viewers, Mr. Lindell announced that his company was making 50,000 masks, a very necessary step in the fight against the coronavirus. In addition to this announcement, he threw in some very nice words about God and Donald Trump himself, although it’s unclear if the President was able to make the distinction. But I digress.
Anyone who spends too much time online could see what was coming a mile away. On one side, there would be snickering about the spectacle of watching a guy from late night infomercials, addressing the nation during a very serious crisis. On the other side, there would be people countering against these “elites”, daring to mock a man for showing his faith, while contributing his company’s services to the only cause that seems to matter these days. Of course, very little of this was actually about Mike Lindell at all. He was merely a proxy for the ideological battle that has been going on in this country for decades now, and particularly since Donald Trump was elected. Throw in the fact that our sports leagues have been taken away from us- hopefully not for too much longer- and THIS has become the nation’s pastime.
Without diving further into this issue- I mean, seriously, there are far bigger things to worry about- what Mr. Lindell is doing is a net positive for the country, and we need industry to step up with these types of efforts as much as possible. But for those who are not MAGA types, let alone those who identify with “The Resistance”, the presentation seemed tacky. We’re in the middle of a life or death situation, and this guy is giving a speech that could could have easily been saved for the Republican National Convention! Surely there are other companies out there who have also reallocated their resources to “fight the good fight”, but those companies are not headed by big-time Trump supporters, so they won’t be getting valuable prime airtime that could have been put to much better use. Some liberals even suggested that Lindell used his time in the spotlight to cynically promote his company, to which conservatives defiantly responded by saying they would be sure to make purchases from MyPillow. None of this resolves anything, of course, other than confirming that Mike Lindell really does know how to advertise.
All in all, though, the whole thing provided a somewhat entertaining, if unintentional, distraction for us. And regardless of what you think of Donald Trump, Mike Lindell, or the MyPillow product itself, we could all use a little bit of entertainment these days, whenever and wherever we can find it.